A programação da Rota Cultural Caminhos do Frio foi divulgada nessa quarta-feira (07) no município de Borborema, no Brejo do Estado. O festival acontecerá entre os dias 03 de julho e 10 de setembro, percorrendo um circuito do frio. Dentre as atrações que vão animar a festa estão: Os 3 do Nordeste, Nando Cordel, Capilé, Waldonys, Limão com Mel e Oswaldo Montenegro.
Além disso, há ampla programação cultural com artes cênicas, gastronomia, trilhas e experiências únicas nos engenhos e demais atrativos locais. Confira abaixo o calendário da Rota Cultural Caminhos do Frio 2023:
• Areia: 03 a 09 de julho
• Pilões: 10 a 16 de julho
• Matinhas: 17 a 23 de julho
• Solânea: 24 a 30 de julho
• Serraria: 31 de julho a 06 de Agosto
• Borborema: 07 de Agosto a 13 de agosto
• Remígio: 14 de agosto a 20 de agosto
• Bananeiras: 21 de agosto a 27 de agosto
• Alagoa Grande: 28 de agosto a 03 de setembro
• Alagoa Nova: 04 de setembro a 10 de Setembro
De acordo com o presidente da PBTur, Ferdinando Lucena, o trabalho para divulgar o Caminhos do Frio tem acontecido nas principais feiras comerciais de turismo pelo país. “O evento é uma das principais iniciativas de promoção do nosso Brejo e movimenta a economia da região através do turismo”, comentou.
O presidente do Fórum de Turismo do Brejo, Jaime Souza, confirmou que já há agências a operadoras trabalhando com a demanda para o Caminhos do Frio, que começa em julho e vai percorrer até setembro 10 municípios. “Vendemos isso na feira Expo Turismo em João Pessoa e já estamos com 90% de reservas feitas para nossas pousadas na região durante o período”, revela ele, completando que as expectativas são de superar o recorde de público de 2022.
A secretária da Setde, Rosália Lucas, confirma essa expectativa chamando a atenção para os novos voos lançados no aeroporto de Campina Grande pela Azul e Gol e que promovem hoje 73 operações semanais, trazendo turistas de cidades como Fortaleza, Salvador, Belo Horizonte e Rio de Janeiro. “Vamos trabalhar esse destino de forma nacional para conhecer o potencial do Brejo e desenvolver o turismo regional, a interiorização do nosso turismo com seus produtos associados. E também incentivando o paraibano a fazer essas vivências.”
Rota Cultural – A Literatura de Cordel será o tema da 18ª edição do projeto Rota Cultural Caminhos do Frio. Nascido na cidade de Bananeiras, o evento é organizado pelo Fórum de Turismo do Brejo Paraibano e tem 10 municípios participantes em 2023.
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